Special study re: textile symbols (Weekend Magazine, April 14, 1973) / prepared by Daniel Starch (Canada) Limited.: RG23-126/1973E-PDF

"The purpose of this study was twofold; first, measure the readership of the Consumer and Corporate Affairs advertisement on textile warning symbols which appeared in the April 14th, 1973 issue of Weekend Magazine under the heading: "Before you buy anything made of fabric..." The results are submitted in a separate Starch readership report. Second, to examine among readers of the above publication, symbol awareness, the meaning of the symbol colours and recall of "other" sources where these textile symbols have been seen by the respondents"--page [1].

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.883496&sl=0

Publication information
Department/Agency Canada. Consumer and Corporate Affairs, issuing body.
Daniel Starch (Canada) Limited, issuing body.
Title Special study re: textile symbols (Weekend Magazine, April 14, 1973) / prepared by Daniel Starch (Canada) Limited.
Publication type Monograph
Language [English]
Format Electronic
Electronic document
Note(s) Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
"Project # 013-73."
Publishing information [Ottawa] : [Consumer and Corporate Affairs], June 1973.
Description 1 online resource ([20] pages)
Catalogue number
  • RG23-126/1973E-PDF
Subject terms Textile fabrics -- Labeling -- Canada.
Textiles et tissus -- Étiquetage -- Canada.
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