00000nam 2200000zi 4500 9.884685 CaOODSP 20221107170927 m o d f cr |n||||||||| 200214e197805##quc o f000 0|eng d CaOODSP eng rda CaOODSP eng fre n-cn--- RG31-50/1978E-PDF Report on the group surveys "Awareness " campaign, Consumer and Corporate Affairs Canada / Robert Sylvestre Marketing Ltd. [Hull, Quebec] : [Consumer and Corporate Affairs Canada], May 1978. 1 online resource (1 volume (various pagings)) text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Issued also in French under title: Rapport sur les discussions de groupe campagne publicitaire "notoriété", Consommation et corporations Canada. "The main objective of the survey was to obtain the reaction of consumers to two different communication concepts presented in the form of print ads. It is hoped that the results of the survey will serve to test Consumer and Corporate Affairs Canada logo identification, influence the choice of either of the two communication concepts, (inspector versus consumer) and help choose between the three French and four English umbrella themes"--Introduction, page [1]. Includes text in French. Consumer protection Canada Public opinion. Government advertising Canada Public opinion. Consumers Canada Attitudes. Public opinion Canada. Canada. Consumer and Corporate Affairs Canada, issuing body. Robert Sylvestre Marketing Ltd. Rapport sur les discussions de groupe campagne publicitaire "notoriété", Consommation et Corporations Canada / (CaOODSP)9.900262 PDF 1.31 MB https://publications.gc.ca/collections/collection_2021/isde-ised/rg31/RG31-50-1978-eng.pdf