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| 02177cam 2200373zi 4500 |
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| 001 | 9.884685 |
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| 003 | CaOODSP |
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| 005 | 20221107170927 |
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| 006 | m o d f |
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| 007 | cr |n||||||||| |
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| 008 | 200214e197805##quc o f000 0|eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | |aeng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aRG31-50/1978E-PDF |
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| 245 | 00|aReport on the group surveys "Awareness " campaign, Consumer and Corporate Affairs Canada / |cRobert Sylvestre Marketing Ltd. |
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| 264 | 1|a[Hull, Quebec] : |b[Consumer and Corporate Affairs Canada], |cMay 1978. |
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| 300 | |a1 online resource (1 volume (various pagings)) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
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| 500 | |aIssued also in French under title: Rapport sur les discussions de groupe campagne publicitaire "notoriété", Consommation et corporations Canada. |
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| 520 | |a"The main objective of the survey was to obtain the reaction of consumers to two different communication concepts presented in the form of print ads. It is hoped that the results of the survey will serve to test Consumer and Corporate Affairs Canada logo identification, influence the choice of either of the two communication concepts, (inspector versus consumer) and help choose between the three French and four English umbrella themes"--Introduction, page [1]. |
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| 546 | |aIncludes text in French. |
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| 650 | 0|aConsumer protection|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aConsumers|zCanada|xAttitudes. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bConsumer and Corporate Affairs Canada, |eissuing body. |
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| 710 | 2 |aRobert Sylvestre Marketing Ltd. |
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| 775 | 08|tRapport sur les discussions de groupe campagne publicitaire "notoriété", Consommation et Corporations Canada / |w(CaOODSP)9.900262 |
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| 856 | 40|qPDF|s1.31 MB|uhttps://publications.gc.ca/collections/collection_2021/isde-ised/rg31/RG31-50-1978-eng.pdf |
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