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Parks Canada awareness tracking study 2019-2020 : revised methodology report / prepared for Parks Canada Agency.: R62-557/2020E-PDF

"Parks Canada Agency (PCA) protects and presents nationally significant examples of Canada’s natural and cultural heritage and fosters public understanding, appreciation and enjoyment to ensure the ecological and commemorative integrity of these places for present and future generations. PCA has conducted awareness tracking annually on a quarterly basis since 2010 using a standardized set of questions, except where interruptions occurred due to unforeseen circumstances. The purpose is to understand the short-term success of its proactive communications efforts on Canadians’ awareness and understanding of the Agency and the places it administers"--Background and objectives, page 5.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.885533&sl=0

Publication information
Department/Agency
  • Parks Canada, issuing body.
  • Ekos Research Associates, issuing body.
TitleParks Canada awareness tracking study 2019-2020 : revised methodology report / prepared for Parks Canada Agency.
Variant title
  • Parks Canada awareness tracking survey : draft methodology report
Publication typeMonograph
Language[English]
Other language editions[French]
Later editionParks Canada awareness tracking survey 2021-22 :
Earlier editionParks Canada awareness tracking study 2018-2019 :
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • Issued also in HTML format.
  • "Supplier: Ekos Research Associates Inc."
  • "Contract Number: 5P004-190084/001/CY."
  • "Delivery date: March 31, 2020."
  • "Registration Number: POR 009-19."
  • Issued also in French under title: Enquête de suivi sur la notoriété de Parcs Canada 2019-2020 : rapport méthodologique révisé.
  • This record only includes the final report and the executive summary in PDF; the complete data set with all the files in various formats is available for free download at https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2020/009-19-e/index.html
  • Includes some text in French.
Publishing information
  • Gatineau, QC : Parks Canada = Parcs Canada, 2020.
  • ©2020
Description1 online resource (50 pages) + executive summary
ISBN9780660343969
Catalogue number
  • R62-557/2020E-PDF
Subject terms
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