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Negative option marketing : a discussion paper / prepared by Karen Ellis, Anne Pigeon and Kernaghan Webb.: Iu23-45/1996E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.887126&sl=0

Publication information
Department/Agency
  • Canada. Industry Canada, issuing body.
TitleNegative option marketing : a discussion paper / prepared by Karen Ellis, Anne Pigeon and Kernaghan Webb.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • Includes bibliographical references (pages 20-21).
Publishing information
  • [Ottawa] : Office of Consumer Affairs, Industry Canada, [1996]
Author / Contributor
  • Ellis, Karen, author.
Description1 online resource (21 pages)
Catalogue number
  • Iu23-45/1996E-PDF
Subject terms
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