2019-2020 CRA annual corporate research : qualitative findings and methodological report : final report / prepared by Narrative Research.: Rv4-126/1-2020E-PDF ; Rv4-126/2-2020E-PDF
"In 2005, the Canada Revenue Agency (CRA) launched an annual survey that focuses on corporate-wide issues, with the aim to provide a public opinion context for strategic planning and reporting. A review of the methodology was conducted by the CRA in 2010 which led to the redesign of the Annual Corporate Research (ARC) to include a core survey each year along with annually rotating modules and focus groups, featuring expanded target audiences. The fiscal year of 2011-2012 saw the first iteration of the ACR’s new cycle. In 2013, new questions were added to examine experiences with the CRA website. The 2013, 2016 and 2018 editions repeated the service-focused module and the 2017 iteration was the first compliance module. In 2019-2020, the CRA is back to a second compliance focus. In this context, the CRA was interested in assessing public perceptions of taxpayers, small and medium-sized businesses, and professionals involved in assisting small businesses with their taxes, to gather background contextual information. This information will enable the CRA to gauge factors such as trust in, and satisfaction with, the CRA, contextualize other study information, inform strategic decisions, and provide information for reporting on engagement and reputation management"--Background and research objectives, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.889363&sl=0
| Department/Agency | Canada Revenue Agency, issuing body. Narrative Research, issuing body. |
|---|---|
| Title | 2019-2020 CRA annual corporate research : qualitative findings and methodological report : final report / prepared by Narrative Research. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | 2020-2021 annual corporate research (ACR) : |
| Earlier edition | 2018-2019 CRA annual corporate research - qualitative findings and methodological report : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Recherche d’entreprise annuelle de l’Agence de 2019-2020 : constatations qualitatives et rapport méthodologique : rapport final. Cover title. Issued also in HTML format. "Prepared for Canada Revenue Agency." "PSPC Contract Number: 46558-210915/001/CY." "Registration Number: POR 061-19." Text in English with some text also in French. |
| Publishing information | Ottawa, Ontario, Canada : Canada Revenue Agency = Agence du revenu du Canada, 2020. ©2020 |
| Description | 1 online resource (46 pages, 127 unnumbered pages) : illustrations + executive summary (19 unnumbered pages) |
| ISBN | 9780660355580 9780660358536 |
| Catalogue number |
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| Subject terms | Canada Revenue Agency -- Customer services -- Public opinion. Tax returns -- Canada -- Public opinion. Tax administration and procedure -- Canada -- Public opinion. Public opinion -- Canada. |
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