00000nam 2200000zi 4500 9.894698 CaOODSP 20221107173820 m o d f cr bn||||||||| 201215e20210330onc o f000 0 eng d 9780660369297 CaOODSP eng rda CaOODSP n-cn--- V44-8/2020E-PDF Evaluation of the 2020 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada. [Ottawa] : Veterans Affairs Canada = Anciens combattants Canada, March 30, 2021. 1 online resource (303 pages) + 1 summary (5 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in HTML format. "Supplier: Ekos Research Associates Inc." "PSPC Contract Number: # 51019-201018/001/CY." "POR Registration Number: POR 048-20." Issued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2020 : rapport méthodologique. "As part of its mandate, Veterans Affairs Canada (VAC) seeks to engage Canadians in remembrance. In 2020, the advertising campaign focused on the "Our Freedom" digital creative which illustrated the connection that past service has to our current freedom. The campaign was designed to encourage Canadians to remember and honour the accomplishments and sacrifices of our Veterans and invite Canadians' participation in remembrance activities, to visit VAC's website and to engage in social media acts of remembrance to honour them. The campaign’s purpose was to honour the Canadians who served our country during times of war, military conflict and peace and to engage Canadians in remembering past and present sacrifices. Advertising concepts demonstrated Canadians' commitment to remember the sacrifices and achievements of Canada's traditional War Service Veterans and modern-day Veterans. The call to action of the campaign was to engage the pride of Canadians through VAC’s website or through social media sites"--Summary, page 3. Remembrance Day (Canada) Public opinion. Veterans Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada. Veterans Affairs Canada, issuing body. Ekos Research Associates, consultant. Évaluation de la campagne de publicité sur la commémoration de 2020 : (CaOODSP)9.894702 Evaluation of the 2019 remembrance advertising campaign : (CaOODSP)9.885858 PDF 3.59 MB https://publications.gc.ca/collections/collection_2021/acc-vac/V44-8-2020-eng.pdf Methodology report PDF 137 KB https://publications.gc.ca/collections/collection_2021/acc-vac/V44-8-2020-1-eng.pdf Summary HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2021/048-20-e/089-20-report.html Methodology report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2021/048-20-e/summary/089-20-summary.html Summary