Pre-testing and evaluation of the "Take charge of your financial future" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada.: FC5-68/1-2021E-PDF ; FC5-68/2-2021E-PDF
"Strengthening the financial literacy of Canadians is a key pillar of the Financial Consumer Agency of Canada’s (FCAC) consumer protection mandate. As the financial marketplace grows increasingly complex, it is more crucial than ever that Canadians have the knowledge, skills, and confidence to make informed decisions about the financial products and services that best meet their needs. Financial literacy is important not only for the financial well-being of individuals, but also for the economy. Understanding the basics about money is as essential today as numeracy and basic literacy"--Summary, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.896833&sl=0
| Department/Agency | Financial Consumer Agency of Canada, issuing body. Ekos Research Associates, consultant. |
|---|---|
| Title | Pre-testing and evaluation of the "Take charge of your financial future" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada. |
| Variant title | Ekos Research Associates, 2021 |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. Issued also in HTML format. "Delivery Date: January 25, 2021." "Supplier: Ekos Research Associates Inc." "Contract Number: 5R000-200546/001/CY." "Registration Number: POR 032-20." Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Prenez votre avenir financier en main » : groupe de discussion et rapport méthodologique de l’OECP. |
| Publishing information | [Ottawa] : Government of Canada = Gouvernement du Canada, 2021. ©2021 |
| Description | 1 online resource (72 pages) : illustrations + 1 summary (9 pages) |
| ISBN | 9780660375861 9780660375878 |
| Catalogue number |
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| Subject terms | Financial Consumer Agency of Canada -- Public opinion. Financial literacy -- Government policy -- Canada -- Public opinion. Advertising -- Financial services industry -- Canada -- Public opinion. Public opinion -- Canada. |
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