00000nam 2200000zi 4500 9.896980 CaOODSP 20221107174453 m o d f cr cn||||||||| 210301t20212020onc o f000 0 eng d 9780660376271 9780660376288 CaOODSP eng rda CaOODSP n-cn--- F2-281/1-2020E-PDF F2-281/1-2020E Government of Canada’s COVID-19 economic response plan advertising campaign : ACET survey Spring and Fall 2020 : final report. Ottawa, Ontario : Department of Finance Canada, [2021] ©2020 1 online resource (51 unnumbered pages) + 1 executive summary (7 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in HTML format. "Supplier name: Leger marketing inc." "Contract number: 60074-200050/001/CY." "Registration number: POR-002-20." Issued also in French under title: Campagne publicitaire sur le plan d’intervention économique du gouvernement du Canada en réponse à la COVID-19 : sondage OECP printemps-automne 2020 : rapport final. "In April 2020, the Department of Finance Canada and the Government of Canada developed an advertising campaign to support the government’s COVID-19 Economic Response Plan. The campaign objectives were to inform Canadians and increase awareness and take-up of key initiatives, programs, and benefits within Government of Canada’s COVID-19 Economic Response Plan. The campaign pursued two main objectives regarding two groups of people: support for individual Canadians and families and support for businesses. The main objective of this study was to evaluate the performance of the campaign with the target audience using the Advertising Campaign Evaluation Tool (ACET), both for pretesting and post testing the campaign"--Background and objectives. Issued also in printed form. COVID-19 (Disease) Economic aspects Canada Public opinion. COVID-19 (Disease) Government policy Canada Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Department of Finance, issuing body. Léger Marketing, consultant. Campagne publicitaire sur le plan d’intervention économique du gouvernement du Canada en réponse à la COVID-19 : (CaOODSP)9.896982 Government of Canada’s COVID-19 economic response plan advertising campaign : (CaOODSP)9.896981 PDF 865 KB https://publications.gc.ca/collections/collection_2021/fin/F2-281-1-2020-eng.pdf Final report PDF 356 KB https://publications.gc.ca/collections/collection_2021/fin/F2-281-1-2020-1-eng.pdf Executive summary HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/finance/2021/002-20-e/report.htm Final report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/finance/2021/002-20-e/summary/summary.htm Executive summary