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008210301t20212020onc     o    f000 0 eng d
020 |a9780660376271|z9780660376288
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aF2-281/1-2020E-PDF|zF2-281/1-2020E
24500|aGovernment of Canada’s COVID-19 economic response plan advertising campaign : |bACET survey Spring and Fall 2020 : final report.
264 1|aOttawa, Ontario : |bDepartment of Finance Canada, |c[2021]
264 4|c©2020
300 |a1 online resource (51 unnumbered pages) + |e1 executive summary (7 unnumbered pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aCover title.
500 |aIssued also in HTML format.
500 |a"Supplier name: Leger marketing inc."
500 |a"Contract number: 60074-200050/001/CY."
500 |a"Registration number: POR-002-20."
500 |aIssued also in French under title: Campagne publicitaire sur le plan d’intervention économique du gouvernement du Canada en réponse à la COVID-19 : sondage OECP printemps-automne 2020 : rapport final.
520 |a"In April 2020, the Department of Finance Canada and the Government of Canada developed an advertising campaign to support the government’s COVID-19 Economic Response Plan. The campaign objectives were to inform Canadians and increase awareness and take-up of key initiatives, programs, and benefits within Government of Canada’s COVID-19 Economic Response Plan. The campaign pursued two main objectives regarding two groups of people: support for individual Canadians and families and support for businesses. The main objective of this study was to evaluate the performance of the campaign with the target audience using the Advertising Campaign Evaluation Tool (ACET), both for pretesting and post testing the campaign"--Background and objectives.
530 |aIssued also in printed form.
650 0|aCOVID-19 (Disease)|xEconomic aspects|zCanada|xPublic opinion.
650 0|aCOVID-19 (Disease)|xGovernment policy|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bDepartment of Finance, |eissuing body.
7102 |aLéger Marketing, |econsultant.
77508|tCampagne publicitaire sur le plan d’intervention économique du gouvernement du Canada en réponse à la COVID-19 : |w(CaOODSP)9.896982
7760#|tGovernment of Canada’s COVID-19 economic response plan advertising campaign : |w(CaOODSP)9.896981
85640|qPDF|s865 KB|uhttps://publications.gc.ca/collections/collection_2021/fin/F2-281-1-2020-eng.pdf|zFinal report
85640|qPDF|s356 KB|uhttps://publications.gc.ca/collections/collection_2021/fin/F2-281-1-2020-1-eng.pdf|zExecutive summary
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/finance/2021/002-20-e/report.htm|zFinal report
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/finance/2021/002-20-e/summary/summary.htm|zExecutive summary