The Canadian winter outerwear export development strategy / Charles W. King.: C23-241/1987E-PDF
"The Canadian Winter Outerwear Export Development Strategy has been designed to increase exports of Canadian winter outerwear to the cold climate, border/near border states of the United States. More specifically, the strategy presents: Qualitative and statistical descriptions of the Canadian winter outerwear manufacturing industry and its export activities and the United States apparel industry and its winter outerwear sector. An analysis of the United States market potential and identification of the Canadian Target Market and its sales potential for Canadian winter outerwear. A comprehensive and detailed Plan of Action for Export Marketing to the United States which the Canadian winter outerwear manufacturer can adapt to its operation"--Overview, page iii.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.897211&sl=0
| Department/Agency | Canada. Department of Regional Industrial Expansion, issuing body. Charles W. King and Associates, consultant. |
|---|---|
| Title | The Canadian winter outerwear export development strategy / Charles W. King. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. "Prepared for the Department of Regional Industrial Expansion (DRIE) and External Affairs." Includes bibliographical references. |
| Publishing information | [Ottawa] : Department of Regional Industrial Expansion, [1987] |
| Author / Contributor | King, Charles W., author. |
| Description | 1 online resource (xvi, 163 pages) : charts, maps |
| Catalogue number |
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| Subject terms | Cold weather clothing -- Canada -- Marketing. Clothing trade -- Canada. Vêtements d'hiver -- Canada -- Commercialisation. Vêtements -- Industrie et commerce -- Canada. |
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