00000nam 2200000zi 4500 9.897432 CaOODSP 20221107174604 m o d f cr cn||||||||| 210311e202103##onc o f000 0 eng d 9780660378695 CaOODSP eng rda CaOODSP eng fre n-cn--- CP22-197/2021E-PDF Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar. [Ottawa] : Privy Council Office = Bureau du Conseil privé, March 2021. ©2021 1 online resource (113 pages) + executive summary (5 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Segmentation psychographique des canadiens et des canadiennes en ce qui a trait à la COVID-19 : rapport final. "Contract number: 35035-201074/001/CY." "Registration number: POR 075-20." "In response to the ongoing COVID-19 pandemic, the Privy Council Office (PCO) wanted to develop a psychographic segmentation of Canadians that would fill key knowledge gaps surrounding values-based attitudinal profiles. More specifically, a segmentation would aid PCO in developing an understanding of the relationship between Canadians’ social values and attitudes and Canadians’ perceptions, behaviours, and concerns regarding public health measures, particularly as it concerns the COVID Alert app and vaccination hesitancy"--Executive summary, page 5. Text chiefly in English; includes some text in French. COVID-19 (Disease) Canada Public opinion. COVID-19 (Disease) Government policy Canada Public opinion. COVID-19 (Disease) Vaccination Canada Public opinion. Public opinion Canada. Kantar (Firm), issuing body. Canada. Privy Council Office, issuing body. Segmentation psychographique des canadiens et des canadiennes en ce qui a trait à la COVID-19 : (CaOODSP)9.897434 PDF 1.06 MB https://publications.gc.ca/collections/collection_2021/bcp-pco/CP22-197-2021-eng.pdf Report PDF 146 KB https://publications.gc.ca/collections/collection_2021/bcp-pco/CP22-197-2021-1-eng.pdf Executive summary