<?xml version="1.0" encoding="UTF-8"?><marc:collection xmlns:marc="http://www.loc.gov/MARC21/slim">
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      <marc:subfield code="e">rda</marc:subfield>
      <marc:subfield code="c">CaOODSP</marc:subfield>
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      <marc:subfield code="a">n-cn---</marc:subfield>
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      <marc:subfield code="a">V44-11/2021E-PDF</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="245" ind1="0" ind2="0">
      <marc:subfield code="a">Mental health 2020 ad campaign : </marc:subfield>
      <marc:subfield code="b">message and concept testing and ACET : final report / </marc:subfield>
      <marc:subfield code="c">prepared for Veterans Affairs Canada by Environics Research.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">[Ottawa] : </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada = Anciens combattants Canada, </marc:subfield>
      <marc:subfield code="c">2021.</marc:subfield>
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      <marc:subfield code="c">©2021</marc:subfield>
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      <marc:subfield code="a">1 online resource (55 pages) : </marc:subfield>
      <marc:subfield code="b">illustrations + </marc:subfield>
      <marc:subfield code="e">1 executive summary (7 pages)</marc:subfield>
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      <marc:subfield code="a">text</marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
      <marc:subfield code="b">c</marc:subfield>
      <marc:subfield code="2">rdamedia</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
      <marc:subfield code="2">rdacarrier</marc:subfield>
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      <marc:subfield code="a">"March 2021."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">Cover title.</marc:subfield>
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      <marc:subfield code="a">Issued also in HTML format.</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Contract Number: 51019-201019/001/CY."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Registration Number: POR 049-20."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">Issued also in French under title: Campagne publicitaire de 2020 sur la santé mentale : recherche sur les concepts et les messages et OECP : rapport final.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">The PDF copies have been replaced (2021-11-04) with amended versions as requested by the publisher.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="520" ind1=" " ind2=" ">
      <marc:subfield code="a">"Mental health is a key area of focus in the services delivered by Veterans Affairs Canada. VAC’s Mental Health Strategy (2015–2020) establishes that “Veterans with a service-related mental health condition, served by Veterans Affairs Canada, will have timely access to evidence-based mental health care.” For 2020-21, a newly developed Mental Health Services for Veterans and their Families national advertising campaign will highlight the services and supports available"--Executive summary, page i.</marc:subfield>
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      <marc:subfield code="a">Veterans</marc:subfield>
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      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Government advertising</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Advertising campaigns</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Environics Research Group, </marc:subfield>
      <marc:subfield code="e">consultant.</marc:subfield>
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      <marc:subfield code="t">Campagne publicitaire de 2020 sur la santé mentale : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.898350</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">1.26 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2021/acc-vac/V44-11-2021-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">(final report)</marc:subfield>
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    <marc:datafield tag="856" ind1="4" ind2="0">
      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">362 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2021/acc-vac/V44-11-2021-2-eng.pdf</marc:subfield>
      <marc:subfield code="z">(executive summary)</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2021/049-20-e/Report.htm</marc:subfield>
      <marc:subfield code="z">(final report)</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2021/049-20-e/summary/Summary.htm</marc:subfield>
      <marc:subfield code="z">(executive summary)</marc:subfield>
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