00000nam 2200000zi 4500 9.898748 CaOODSP 20221107174928 m o d f cr cn||||||||| 210415t20212021onc o f000 0 eng d 9780660384719 CaOODSP eng rda CaOODSP n-cn--- D2-444/2021E-PDF National Defence advertising pre-testing 2021 - women’s campaign : final report. Ottawa, Ontario : Department of National Defence, 2021. ©2021 1 online resource (47 pages) + executive summary (12 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in HTML format. Issued also in French under title: Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes. "April 2021." "Prepared for: Department of National Defence." "Supplier name: Quorus Consulting Group Inc." "Contract #: W8484-201022/001/CY." "POR Number: 096-20." "The Department of National Defence (DND) oversees a variety of advertising campaigns. One of these campaigns is the women's recruitment campaign, which is being developed to support a priority and commitment made by DND and the Canadian Armed Forces (CAF) to increase the number of women in the CAF from 15% to 25% by 2026"--Page 6. Canada. Canadian Armed Forces Public opinion. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Women and the military Canada Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Quorus Consulting Group, issuing body. Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes : (CaOODSP)9.898749 PDF 1.92 MB https://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-eng.pdf Final report PDF 1.15 MB https://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-1-eng.pdf Executive summary HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/POR096-20_report.html Final report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/summary/POR096-20_summary.html Executive summary