| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.898748 |
|---|
| 003 | CaOODSP |
|---|
| 005 | 20221107174928 |
|---|
| 006 | m o d f |
|---|
| 007 | cr cn||||||||| |
|---|
| 008 | 210415t20212021onc o f000 0 eng d |
|---|
| 020 | |a9780660384719 |
|---|
| 040 | |aCaOODSP|beng|erda|cCaOODSP |
|---|
| 043 | |an-cn--- |
|---|
| 086 | 1 |aD2-444/2021E-PDF |
|---|
| 245 | 00|aNational Defence advertising pre-testing 2021 - women’s campaign : |bfinal report. |
|---|
| 264 | 1|aOttawa, Ontario : |bDepartment of National Defence, |c2021. |
|---|
| 264 | 4|c©2021 |
|---|
| 300 | |a1 online resource (47 pages) + |eexecutive summary (12 pages) |
|---|
| 336 | |atext|btxt|2rdacontent |
|---|
| 337 | |acomputer|bc|2rdamedia |
|---|
| 338 | |aonline resource|bcr|2rdacarrier |
|---|
| 500 | |aCover title. |
|---|
| 500 | |aIssued also in HTML format. |
|---|
| 500 | |aIssued also in French under title: Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes. |
|---|
| 500 | |a"April 2021." |
|---|
| 500 | |a"Prepared for: Department of National Defence." |
|---|
| 500 | |a"Supplier name: Quorus Consulting Group Inc." |
|---|
| 500 | |a"Contract #: W8484-201022/001/CY." |
|---|
| 500 | |a"POR Number: 096-20." |
|---|
| 520 | |a"The Department of National Defence (DND) oversees a variety of advertising campaigns. One of these campaigns is the women's recruitment campaign, which is being developed to support a priority and commitment made by DND and the Canadian Armed Forces (CAF) to increase the number of women in the CAF from 15% to 25% by 2026"--Page 6. |
|---|
| 610 | 10|aCanada. |bCanadian Armed Forces|xPublic opinion. |
|---|
| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
|---|
| 650 | 0|aWomen and the military|zCanada|xPublic opinion. |
|---|
| 650 | 0|aPublic opinion|zCanada. |
|---|
| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
|---|
| 710 | 2 |aQuorus Consulting Group, |eissuing body. |
|---|
| 775 | 08|tMise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes : |w(CaOODSP)9.898749 |
|---|
| 856 | 40|qPDF|s1.92 MB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-eng.pdf|zFinal report |
|---|
| 856 | 40|qPDF|s1.15 MB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-1-eng.pdf|zExecutive summary |
|---|
| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/POR096-20_report.html|zFinal report |
|---|
| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/summary/POR096-20_summary.html|zExecutive summary |
|---|