00000nam 2200000zi 4500 9.900050 CaOODSP 20230303115440 m o d f cr cn||||||||| 190328t20212021onc o f000 0 eng d 9780660389905 (report) 9780660389912 (summary) CaOODSP eng rda CaOODSP eng eng fre n-cn--- D2-411/1-2021E-PDF D2-411/2-2021E-PDF Testing recall of recruitment advertising : 2020-2021 campaign : methodological report / submitted to: Department of National Defence ; submitted by: Narrative Research. Ottawa, Ontario : Department of National Defence, 2021. ©2021 1 online resource (47 unnumbered pages) + 1 executive summary (4 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Caption title. "March 2021." "POR Number: POR 027-20." "Contract Number: W8484-201016/001/CY." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2020-2021 : rapport de méthodologie. "Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, CAF’s recruitment strategy targets Canadians aged 17-35, with the purpose of increasing interest and consideration for CAF jobs through focusing attention on the relevancy of CAF’s training, education and career development programs. To help meet stated recruiting objectives, the CAF 2020-21 recruitment campaign’s overarching objective was to increase awareness of the various careers and unique opportunities that the CAF has to offer for millennials"--Executive summary, page [3]. Includes some text in French. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Narrative Research, consultant. Évaluation du rappel de la publicité de recrutement : (CaOODSP)9.900051 Testing recall of recruitment advertising : (CaOODSP)9.909182 Testing recall of recruitment advertising : 2018-2019 (CaOODSP)9.870763 PDF 1.05 MB https://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-411-1-2021-eng.pdf Methodological report PDF 575 KB https://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-411-2-2021-eng.pdf Executive summary