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| 02846nam 2200469zi 4500 |
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| 001 | 9.900050 |
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| 003 | CaOODSP |
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| 005 | 20230303115440 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 190328t20212021onc o f000 0 eng d |
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| 020 | |a9780660389905|q(report) |
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| 020 | |a9780660389912|q(summary) |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|beng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aD2-411/1-2021E-PDF |
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| 086 | 1 |aD2-411/2-2021E-PDF |
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| 245 | 00|aTesting recall of recruitment advertising : |b2020-2021 campaign : methodological report / |csubmitted to: Department of National Defence ; submitted by: Narrative Research. |
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| 264 | 1|aOttawa, Ontario : |bDepartment of National Defence, |c2021. |
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| 264 | 4|c©2021 |
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| 300 | |a1 online resource (47 unnumbered pages) + |e1 executive summary (4 unnumbered pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCaption title. |
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| 500 | |a"March 2021." |
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| 500 | |a"POR Number: POR 027-20." |
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| 500 | |a"Contract Number: W8484-201016/001/CY." |
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| 500 | |aIssued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2020-2021 : rapport de méthodologie. |
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| 520 | |a"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, CAF’s recruitment strategy targets Canadians aged 17-35, with the purpose of increasing interest and consideration for CAF jobs through focusing attention on the relevancy of CAF’s training, education and career development programs. To help meet stated recruiting objectives, the CAF 2020-21 recruitment campaign’s overarching objective was to increase awareness of the various careers and unique opportunities that the CAF has to offer for millennials"--Executive summary, page [3]. |
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| 546 | |aIncludes some text in French. |
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| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tÉvaluation du rappel de la publicité de recrutement : |w(CaOODSP)9.900051 |
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| 794 | |tTesting recall of recruitment advertising : |w(CaOODSP)9.909182 |
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| 795 | |tTesting recall of recruitment advertising : |b2018-2019|w9.870763 |
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| 856 | 40|qPDF|s1.05 MB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-411-1-2021-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|s575 KB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-411-2-2021-eng.pdf|zExecutive summary |
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