Environment and Climate Change Canada nature legacy advertising campaign 3 : pre- and post-campaign surveys, concept testing, and segmentation analysis : final report / prepared for: Environment and Climate...: En4-442/2021E-PDF
"Environment and Climate Change Canada (ECCC) is leading public opinion research to support the advertising campaign for Nature Legacy 3, building on the joint initiative with an additional five federal departments. The primary focus of the campaign is to generating awareness and engagement for Canadians towards nature conservation, particularly protection and conservation of land, species and biodiversity using web-based learning tools and activities. This research builds upon the measurable achievements of the previous phases of the Nature Legacy campaign. In addition to generating awareness on key conservation issues and leading audiences to web-based engagements, the 2020/2021 campaign aims to increase measurable interest of Canadians towards nature conservation"--Background and research objectives, page 7.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.903124&sl=0
| Department/Agency | Canada. Environment and Climate Change Canada, issuing body. Quorus Consulting Group, consultant. |
|---|---|
| Title | Environment and Climate Change Canada nature legacy advertising campaign 3 : pre- and post-campaign surveys, concept testing, and segmentation analysis : final report / prepared for: Environment and Climate Change Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. "March 2021." Issued also in HTML format. "Supplier Name: Quorus Consulting Group Inc." "Contract #: K0A37-210668/001/CY." "POR Number: 068-20." Issued also in French under title: Environnement et changement climatique Canada campagne publicitaire du patrimoine naturel - phase 3 : sondages précampagne et post-campagne, test de concept et analyse par segmentation : rapport final. |
| Publishing information | Gatineau, Quebec : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2021. ©2021 |
| Description | 1 online resource (104 pages) : graphs |
| ISBN | 9780660402697 |
| Catalogue number |
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| Subject terms | Nature conservation -- Canada -- Public opinion. Biodiversity conservation -- Canada -- Public opinion. Government publicity -- Canada -- Public opinion. Public opinion -- Canada. |
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