00000nam 2200000zi 4500 9.903126 CaOODSP 20221107180146 m o d f cr cn||||||||| 210908t20212021quc o f000 0 eng d 9780660402710 CaOODSP eng rda CaOODSP n-cn--- En4-442/1-2021E-PDF Environment and Climate Change Canada nature legacy advertising campaign 3 : pre- and post-campaign surveys, concept testing, and segmentation analysis : executive summary / prepared for: Environment and Climate Change Canada. Gatineau, Quebec : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2021. ©2021 1 online resource (13 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "March 2021." Issued also in HTML format. "Supplier Name: Quorus Consulting Group Inc." "Contract #: K0A37-210668/001/CY." "POR Number: 068-20." Issued also in French under title: Environnement et changement climatique Canada campagne publicitaire du patrimoine naturel - phase 3 : sondages précampagne et post-campagne, test de concept et analyse par segmentation : sommaire. "Environment and Climate Change Canada (ECCC) is leading public opinion research to support the advertising campaign for Nature Legacy 3, building on the joint initiative with an additional five federal departments. The primary focus of the campaign is to generating awareness and engagement for Canadians towards nature conservation, particularly protection and conservation of land, species and biodiversity using web-based learning tools and activities. This research builds upon the measurable achievements of the previous phases of the Nature Legacy campaign. In addition to generating awareness on key conservation issues and leading audiences to web-based engagements, the 2020/2021 campaign aims to increase measurable interest of Canadians towards nature conservation"--Background and research objectives, page 4. Nature conservation Canada Public opinion. Biodiversity conservation Canada Public opinion. Government publicity Canada Public opinion. Public opinion Canada. Canada. Environment and Climate Change Canada, issuing body. Quorus Consulting Group, consultant. Environnement et changement climatique Canada campagne publicitaire du patrimoine naturel - phase 3 : (CaOODSP)9.903125 PDF 1.14 MB https://publications.gc.ca/collections/collection_2021/eccc/En4-442-1-2021-eng.pdf HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2021/068-20-e/summary/summary.html