Measuring and evaluating strategic communications at the Bank of Canada / by Annie Portelance.: FB3-6/2021-9E-PDF
"The Bank of Canada’s Communications Department has developed a framework to quantify and qualify the Bank’s communications efforts and their results. Using data-based measurement and evaluation, the department can assess the impact of the Bank’s communications activities and gauge the department’s contribution to the Bank’s overall goals"--Abstract.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.903211&sl=0
| Department/Agency | Bank of Canada, issuing body. |
|---|---|
| Title | Measuring and evaluating strategic communications at the Bank of Canada / by Annie Portelance. |
| Series title | Staff discussion paper = Document d'analyse du personnel, 1914-0568 ; 2021-9 |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "Last updated: June 22, 2021." Includes bibliographical references (page 11). |
| Publishing information | Ottawa, Ontario, Canada : Bank of Canada = Banque du Canada, 2021. ©2021 |
| Author / Contributor | Portelance, Annie, author. |
| Description | 1 online resource (ii, 11 pages) |
| Catalogue number |
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| Subject terms | Canada.Bank of Canada. Banks and banking -- Canada -- Communication systems. Banques -- Canada -- Systèmes de communication. |
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