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Measuring and evaluating strategic communications at the Bank of Canada / by Annie Portelance.: FB3-6/2021-9E-PDF

"The Bank of Canada’s Communications Department has developed a framework to quantify and qualify the Bank’s communications efforts and their results. Using data-based measurement and evaluation, the department can assess the impact of the Bank’s communications activities and gauge the department’s contribution to the Bank’s overall goals"--Abstract.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.903211&sl=0

Publication information
Department/Agency
  • Bank of Canada, issuing body.
TitleMeasuring and evaluating strategic communications at the Bank of Canada / by Annie Portelance.
Series title
  • Staff discussion paper = Document d'analyse du personnel, 1914-0568 ; 2021-9
Publication typeMonograph - View Master Record
Language[English]
FormatDigital text
Electronic document
Note(s)
  • "Last updated: June 22, 2021."
  • Includes bibliographical references (page 11).
Publishing information
  • Ottawa, Ontario, Canada : Bank of Canada = Banque du Canada, 2021.
  • ©2021
Author / Contributor
  • Portelance, Annie, author.
Description1 online resource (ii, 11 pages)
Catalogue number
  • FB3-6/2021-9E-PDF
Subject terms
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