Remembrance campaign 2021 : concept testing : final report / prepared for Veterans Affairs Canada.: V44-12/2021E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.903550&sl=0

Publication information
Department/Agency Canada. Veterans Affairs Canada, issuing body.
Phoenix Strategic Perspectives Inc., consultant.
Title Remembrance campaign 2021 : concept testing : final report / prepared for Veterans Affairs Canada.
Variant title Remembrance campaign 2021 : concept testing - focus group results
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Campagne du Souvenir 2021 : test de concept : rapport final.
"Supplier Name: Phoenix SPI."
"Contract Number: 51019-220187/001/CY."
"Registration Number: POR 018-21."
"November 2021."
Issued also in HTML format.
Publishing information [Charlottetown, P.E.I.] : Veterans Affairs Canada = Anciens combattants Canada, 2021.
©2021
Description 1 online resource (30 pages) : colour illustrations + executive summary (2 pages)
ISBN 9780660404141
Catalogue number
  • V44-12/2021E-PDF
Subject terms Remembrance Day (Canada) -- Public opinion.
Veterans -- Canada -- Public opinion.
Government advertising -- Canada -- Public opinion.
Advertising campaigns -- Canada -- Public opinion.
Public opinion -- Canada.
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