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000
| 02595cam 2200409zi 4500 |
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| 001 | 9.909182 |
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| 003 | CaOODSP |
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| 005 | 20230303115155 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 220317t20222022onc o f000 0 eng d |
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| 020 | |a9780660426020 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|beng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aD2-411/2022E-PDF |
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| 245 | 00|aTesting recall of recruitment advertising : |b2021-2022 campaign / |csubmitted to: Department of National Defence ; submitted by: Narrative Research. |
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| 264 | 1|aOttawa, Ontario : |bDepartment of National Defence, |c2022. |
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| 264 | 4|c©2022 |
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| 300 | |a1 online resource (1 volume (various pagings)) + |e1 executive summary (4 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |a"POR Number: POR 025-21." |
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| 500 | |a"Contract Number: W8484-211016/001/CY." |
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| 500 | |aIssued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2021-2022. |
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| 520 | |a"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, The CAF’s 2021-2022 Awareness Campaign continues to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has launched a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, and a Reserve campaign"--Executive summary, page 2. |
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| 546 | |aIncludes some text in French. |
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| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tÉvaluation du rappel de la publicité de recrutement : |w(CaOODSP)9.909183 |
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| 795 | |tTesting recall of recruitment advertising : |w(CaOODSP)9.900050 |
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| 856 | 40|qPDF|s1.02 MB|uhttps://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-411-2022-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|sKB|uhttps://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-411-2022-1-eng.pdf|zExecutive summary |
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