00000nam 2200000zi 4500 9.911287 CaOODSP 20230906105935 m o d f cr mn||||||||| 220517t20222022pic o f000 0 eng d 9780660435688 CaOODSP eng rda CaOODSP n-cn--- V32-441/2022E-PDF Public opinion research study : evaluation of the 2021 mental health services ad campaign : findings report / prepared for Veterans Affairs Canada. Evaluation of the 2021 mental health services ad campaign : findings report Charlottetown, Prince Edward Island : Veterans Affairs Canada = Anciens combattants Canada, 2022. ©2022 1 online resource (40 unnumbered pages) + 1 executive summary (5 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Delivery Date: June 1, 2022." "Supplier: Leger Marketing Inc." "Contract Number: 51019-220944/001/CY." "Registration Number: POR 090-21." Issued also in French under title: Étude de recherche sur l'opinion publique : évaluation de la campagne publicitaire 2021-2022 sur les services en santé mentale : rapport sur les conclusions. "In this particular context, the main research objective of this study is to evaluate the 2021 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada's Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the campaign's paid media placement. This report presents the results of two online surveys conducted as part of this study, the baseline survey and the post-campaign survey"--Background and objectives. Veterans Mental health services Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada. Veterans Affairs Canada, issuing body. Léger Marketing, consultant. Étude de recherche sur l'opinion publique : (CaOODSP)9.911288 PDF 781 KB https://publications.gc.ca/collections/collection_2022/acc-vac/V32-441-2022-eng.pdf Findings report PDF 244 KB https://publications.gc.ca/collections/collection_2022/acc-vac/V32-441-2022-1-eng.pdf Executive summary