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| 02624cam 2200433zi 4500 |
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| 001 | 9.911287 |
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| 003 | CaOODSP |
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| 005 | 20230906105935 |
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| 006 | m o d f |
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| 007 | cr mn||||||||| |
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| 008 | 220517t20222022pic o f000 0 eng d |
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| 020 | |a9780660435688 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aV32-441/2022E-PDF |
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| 245 | 00|aPublic opinion research study : |bevaluation of the 2021 mental health services ad campaign : findings report / |cprepared for Veterans Affairs Canada. |
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| 246 | 10|aEvaluation of the 2021 mental health services ad campaign : |bfindings report |
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| 264 | 1|aCharlottetown, Prince Edward Island : |bVeterans Affairs Canada = Anciens combattants Canada, |c2022. |
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| 264 | 4|c©2022 |
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| 300 | |a1 online resource (40 unnumbered pages) + |e1 executive summary (5 unnumbered pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Delivery Date: June 1, 2022." |
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| 500 | |a"Supplier: Leger Marketing Inc." |
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| 500 | |a"Contract Number: 51019-220944/001/CY." |
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| 500 | |a"Registration Number: POR 090-21." |
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| 500 | |aIssued also in French under title: Étude de recherche sur l'opinion publique : évaluation de la campagne publicitaire 2021-2022 sur les services en santé mentale : rapport sur les conclusions. |
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| 520 | |a"In this particular context, the main research objective of this study is to evaluate the 2021 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada's Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the campaign's paid media placement. This report presents the results of two online surveys conducted as part of this study, the baseline survey and the post-campaign survey"--Background and objectives. |
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| 650 | 0|aVeterans|xMental health services|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bVeterans Affairs Canada, |eissuing body. |
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| 710 | 2 |aLéger Marketing, |econsultant. |
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| 775 | 08|tÉtude de recherche sur l'opinion publique : |w(CaOODSP)9.911288 |
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| 856 | 40|qPDF|s781 KB|uhttps://publications.gc.ca/collections/collection_2022/acc-vac/V32-441-2022-eng.pdf|zFindings report |
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| 856 | 40|qPDF|s244 KB|uhttps://publications.gc.ca/collections/collection_2022/acc-vac/V32-441-2022-1-eng.pdf|zExecutive summary |
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