Creative concepts in support of the AgriCommunication campaign : final report / prepared for: Agriculture and Agri-Food Canada ; supplier name: Narrative Research.: A22-674/2022E-PDF
"The purpose of the research is to inform Agriculture and Agri-Food Canada’s (AAFC’s) development and promotion of a toolkit highlighting how farmers play a leadership role in the adoption of more sustainable and climate-resilient practices, and clean technologies, with the support of the Government of Canada. The focus testing was designed to examine three concepts being considered in support of the AgriCommunication initiative, seeking to understand if they resonate with the target audiences and are clearly communicating the message and the intended call-to-action"--Executive summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.913126&sl=0
| Department/Agency | Canada. Agriculture and Agri-Food Canada, issuing body. Narrative Research, consultant. |
|---|---|
| Title | Creative concepts in support of the AgriCommunication campaign : final report / prepared for: Agriculture and Agri-Food Canada ; supplier name: Narrative Research. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Concepts créatifs à l'appui de la campagne AgriCommunication : recherche qualitative - rapport final. "POR Number: 085-21." "Contract Number: 01B68-220947/001/CY." "Delivery Date: March 11, 2022." Includes some text in French. |
| Publishing information | [Ottawa] : Agriculture and Agri-Food Canada, 2022. ©2022 |
| Description | 1 online resource (68 pages) : colour illustrations + executive summary (8 pages) |
| ISBN | 9780660444628 |
| Catalogue number |
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| Departmental catalogue number | 13126E |
| Subject terms | Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Farmers -- Canada -- Public opinion. Agriculture and state -- Canada -- Public opinion. Advertising -- Food -- Canada -- Public opinion. Public opinion -- Canada. |
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