000
| 02591cam 2200481zi 4500 |
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001 | 9.913333 |
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003 | CaOODSP |
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005 | 20240904084851 |
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006 | m o d f |
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007 | cr cn||||||||| |
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008 | 220713t20222022onc o f000 0 eng d |
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020 | |a9780660445601|q(report) |
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020 | |a9780660445618|q(summary) |
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040 | |aCaOODSP|beng|erda|cCaOODSP |
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043 | |an-cn--- |
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045 | |ay2y2 |
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086 | 1 |aRv4-150/1-2022E-PDF |
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086 | 1 |aRv4-150/2-2022E-PDF |
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245 | 00|a2021-2022 CRA slam the scam campaign : |bACET methodological report / |cprepared for the Canada Revenue Agency ; submitted by Narrative Research. |
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246 | 17|a2021-2022 CRA scams campaign ACET - methodological report |
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264 | 1|aOttawa, Ontario : |bCanada Revenue Agency = Agence du revenu du Canada, |c2022. |
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264 | 4|c©2022 |
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300 | |a1 online resource (22 unnumbered pages) + |e1 executive summary (13 unnumbered pages) |
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336 | |atext|btxt|2rdacontent |
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337 | |acomputer|bc|2rdamedia |
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338 | |aonline resource|bcr|2rdacarrier |
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500 | |aCover title. |
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500 | |a"March 2022." |
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500 | |a"PSPC Contract Number: 46558-227949/001/CY." |
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500 | |a"Registration Number: POR POR 099-21." |
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500 | |aIssued also in French under title: La campagne publicitaire de l'ARC de 2021-2022 - à bas l'arnaque : OECP rapport méthodologique. |
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520 | |a"To continue to raise awareness of scams involving the Government of Canada name and with the collaboration of other departments, the CRA lead a sustained multimedia scams campaign over the last two years. The campaign launched in Fall 2020 and a pre-wave advertising recall survey was conducted prior to the launch of the campaign. The final post-wave survey was conducted in March 2022"--Background. |
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650 | 0|aFraud|zCanada|xPublic opinion. |
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650 | 0|aFraud|zCanada|xPrevention|xPublic opinion. |
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650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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650 | 0|aPublic opinion|zCanada. |
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710 | 2 |aCanada Revenue Agency, |eissuing body. |
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710 | 2 |aNarrative Research, |econsultant. |
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775 | 08|tLa campagne publicitaire de l'ARC de 2021-2022 - à bas l'arnaque : |w(CaOODSP)9.913335 |
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795 | |t2020-2021 CRA scams campaign : |w(CaOODSP)9.901661 |
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856 | 40|qPDF|s409 KB|uhttps://publications.gc.ca/collections/collection_2022/arc-cra/Rv4-150-1-2022-eng.pdf|zMethodological report |
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856 | 40|qPDF|s306 KB|uhttps://publications.gc.ca/collections/collection_2022/arc-cra/Rv4-150-2-2022-eng.pdf|zExecutive summary |
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