00000nam 2200000zi 4500 9.913556 CaOODSP 20221107182824 m o d f cr cn||||||||| 220719t20222022onca o f000 0 eng d 9780660446523 CaOODSP eng rda CaOODSP n-cn--- D2-444/1-2022E-PDF National Defence advertising pre-testing 2022 : awareness campaign : final report / prepared for: Department of National Defence. Ottawa, Ontario : Department of National Defence, 2022. ©2022 1 online resource (49 pages) : illustrations + 1 executive summary (11 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "July 7, 2022." "Supplier name: Quorus Consulting Group Inc." "Contract #: W8484-211011/001/CY." "POR number: 048-21." Issued also in French under title: Mise à l'essai du concept publicitaire 2022 de la Défense nationale : campagne de sensibilisation : rapport final. "One of the advertising campaigns the Department of National Defence (DND) oversees is the Canadian Armed Forces recruitment (awareness) campaign, which is being developed to assist the Canadian Armed Forces (CAF) in enrolling Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan of the Canadian Forces Recruiting Group (CFRG)"--Executive summary, page 5. Canada. Canadian Armed Forces Public opinion. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Quorus Consulting Group, consultant. Mise à l'essai du concept publicitaire 2022 de la Défense nationale : (CaOODSP)9.913559 PDF 2.23 MB https://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-444-1-2022-eng.pdf Final report PDF 1.15 MB https://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-444-1-2022-1-eng.pdf Executive summary