| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.913556 |
|---|
| 003 | CaOODSP |
|---|
| 005 | 20221107182824 |
|---|
| 006 | m o d f |
|---|
| 007 | cr cn||||||||| |
|---|
| 008 | 220719t20222022onca o f000 0 eng d |
|---|
| 020 | |a9780660446523 |
|---|
| 040 | |aCaOODSP|beng|erda|cCaOODSP |
|---|
| 043 | |an-cn--- |
|---|
| 086 | 1 |aD2-444/1-2022E-PDF |
|---|
| 245 | 00|aNational Defence advertising pre-testing 2022 : |bawareness campaign : final report / |cprepared for: Department of National Defence. |
|---|
| 264 | 1|aOttawa, Ontario : |bDepartment of National Defence, |c2022. |
|---|
| 264 | 4|c©2022 |
|---|
| 300 | |a1 online resource (49 pages) : |billustrations + |e1 executive summary (11 pages) |
|---|
| 336 | |atext|btxt|2rdacontent |
|---|
| 337 | |acomputer|bc|2rdamedia |
|---|
| 338 | |aonline resource|bcr|2rdacarrier |
|---|
| 500 | |a"July 7, 2022." |
|---|
| 500 | |a"Supplier name: Quorus Consulting Group Inc." |
|---|
| 500 | |a"Contract #: W8484-211011/001/CY." |
|---|
| 500 | |a"POR number: 048-21." |
|---|
| 500 | |aIssued also in French under title: Mise à l'essai du concept publicitaire 2022 de la Défense nationale : campagne de sensibilisation : rapport final. |
|---|
| 520 | |a"One of the advertising campaigns the Department of National Defence (DND) oversees is the Canadian Armed Forces recruitment (awareness) campaign, which is being developed to assist the Canadian Armed Forces (CAF) in enrolling Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan of the Canadian Forces Recruiting Group (CFRG)"--Executive summary, page 5. |
|---|
| 610 | 10|aCanada. |bCanadian Armed Forces|xPublic opinion. |
|---|
| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
|---|
| 650 | 0|aPublic opinion|zCanada. |
|---|
| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
|---|
| 710 | 2 |aQuorus Consulting Group, |econsultant. |
|---|
| 775 | 08|tMise à l'essai du concept publicitaire 2022 de la Défense nationale : |w(CaOODSP)9.913559 |
|---|
| 856 | 40|qPDF|s2.23 MB|uhttps://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-444-1-2022-eng.pdf|zFinal report |
|---|
| 856 | 40|qPDF|s1.15 MB|uhttps://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-444-1-2022-1-eng.pdf|zExecutive summary |
|---|