00000nam 2200000zi 4500 9.914877 CaOODSP 20230125140339 m o d f cr mn||||||||| 220826s2022 quca o f000 0 eng d 9780660452296 CaOODSP eng rda CaOODSP eng fre n-cn--- y2y2 R62-586/2022E-PDF Advertising concept testing : 2022-23 national campaign : qualitative research / prepared for Parks Canada. Gatineau, Quebec : Parks Canada = Parcs Canada, 2022. 1 online resource (45 pages) : illustrations (some colour) + executive summary (4 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Prétest de concepts publicitaires : campagne nationale 2022-2023 : recherche qualitative. "Submitted by: Probe Research Inc." "Contact Number: CW2230210." "Registration Number: POR 020-22." "October 2022." Text chiefly in English; includes some text in French. National parks and reserves Canada Public opinion. Historic sites Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Parks Canada, issuing body. Probe Research Inc. (Winnipeg, Man.), consultant. Prétest de concepts publicitaires : (CaOODSP)9.914878 PDF 2.28 MB https://publications.gc.ca/collections/collection_2023/pc/R62-586-2022-eng.pdf (qualitative research) PDF 252 KB https://publications.gc.ca/collections/collection_2023/pc/R62-586-2022-1-eng.pdf (executive summary) HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/020-22-e/POR020-22_Methods_report-EN.htm (qualitative research) HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/020-22-e/summary/POR020-22_Exec_summary-EN.htm (executive summary)