000	00000nam 2200000zi 4500
001	9.914877
003	CaOODSP
005	20230125140339
006	m     o  d f
007	cr mn|||||||||
008	220826s2022    quca    o    f000 0 eng d
020	|a9780660452296
040	|aCaOODSP|beng|erda|cCaOODSP
041	0 |aeng|afre
043	|an-cn---
045	|ay2y2
086	1 |aR62-586/2022E-PDF
245	00|aAdvertising concept testing : |b2022-23 national campaign : qualitative research / |cprepared for Parks Canada.
264	1|aGatineau, Quebec : |bParks Canada = Parcs Canada, |c2022.
300	|a1 online resource (45 pages) : |billustrations (some colour) + |eexecutive summary (4 unnumbered pages)
336	|atext|btxt|2rdacontent
337	|acomputer|bc|2rdamedia
338	|aonline resource|bcr|2rdacarrier
500	|aIssued also in French under title: Prétest de concepts publicitaires : campagne nationale 2022-2023 : recherche qualitative.
500	|a"Submitted by: Probe Research Inc."
500	|a"Contact Number: CW2230210."
500	|a"Registration Number: POR 020-22."
500	|a"October 2022."
546	|aText chiefly in English; includes some text in French.
650	0|aNational parks and reserves|zCanada|xPublic opinion.
650	0|aHistoric sites|zCanada|xPublic opinion.
650	0|aGovernment advertising|zCanada|xPublic opinion.
650	0|aAdvertising campaigns|zCanada|xPublic opinion.
650	0|aPublic opinion|zCanada.
710	2 |aParks Canada, |eissuing body.
710	2 |aProbe Research Inc. (Winnipeg, Man.), |econsultant.
775	08|tPrétest de concepts publicitaires : |w(CaOODSP)9.914878
856	40|qPDF|s2.28 MB|uhttps://publications.gc.ca/collections/collection_2023/pc/R62-586-2022-eng.pdf|z(qualitative research)
856	40|qPDF|s252 KB|uhttps://publications.gc.ca/collections/collection_2023/pc/R62-586-2022-1-eng.pdf|z(executive summary)
856	4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/020-22-e/POR020-22_Methods_report-EN.htm|z(qualitative research)
856	4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/020-22-e/summary/POR020-22_Exec_summary-EN.htm|z(executive summary)