00000cam 2200000zi 4500 9.919287 CaOODSP 20230605110433 m o d f cr cn||||||||| 230119t20232023onca o f000 0 eng d 9780660471785 CaOODSP eng rda CaOODSP n-cn--- D2-461/2023E-PDF National Defence 2022-2023 success check : awareness 2023 recruitment advertising campaign : final report / Department of National Defence. Ottawa, Ontario : National Defence, 2023. ©2023 1 online resource (43 pages) : illustrations + 1 executive summary (8 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "January 2023." "Supplier name: Quorus Consulting Group Inc." "Contract #: CW2240388." "POR number: 048-22." Issued also in French under title: Évaluation de la réussite de la Défense nationale en 2022-2023 : campagne publicitaire de sensibilisation et de recrutement 2023 : rapport final. "The objective of this campaign is to raise a greater level of awareness among Canadians between the ages of 18 and 34 about CAF employment opportunities, how the CAF is an employer of choice, highlighting training and travel opportunities, and how a career in the CAF can take various forms and fit various lifestyles, while addressing key barriers. Moreover, promoting the challenge, purpose, empowerment, fulfillment and mastery involved in CAF careers, while addressing barriers related to freedom and flexibility"--Executive summary, page 5. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Quorus Consulting Group, consultant. Évaluation de la réussite de la Défense nationale en 2022-2023 : (CaOODSP)9.919288 PDF 2.24 MB https://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-461-2023-eng.pdf Final report PDF 627 KB https://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-461-2023-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/048-22-e/POR048-22-report.html Final report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/048-22-e/summary/POR048-22-summary.html Executive summary