00000nam 2200000zi 4500 9.920563 CaOODSP 20240826115144 m o d f cr cn||||||||| 220303t20232023onc o f000 0 eng d 9780660478777 CaOODSP eng rda CaOODSP eng eng fre n-cn--- D2-411/2023E-PDF Testing recall of recruitment advertising : 2022-2023 campaigns : methodological report : submitted to: Department of National Defence. Nepean, Ontario : National Defence = Défense nationale, 2023. ©2023 1 online resource (15 pages, 30 unnumbered pages) + executive summary (4 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "Supplier Name: Narrative Research Inc." "POR Number: POR 009-22." "Contract Number: CW2230133." "March 1, 2023." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagnes 2022-2023 : rapport de méthodologie. "Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, the CAF’s 2022-2023 Awareness Campaigns continue to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, a paid education campaign and a Reserve campaign"--Executive summary, page 2. Includes some text in French. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Narrative Research, consultant. Évaluation du rappel de la publicité de recrutement : (CaOODSP)9.920565 Testing recall of recruitment advertising : (CaOODSP)9.932623 Testing recall of recruitment advertising : (CaOODSP)9.909182 PDF 479 KB https://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-411-2023-eng.pdf Methodological report PDF KB https://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-411-2023-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/009-22-e/report.htm Methodological report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/009-22-e/summary/summary.htm Executive summary