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000
| 03121cam 2200481zi 4500 |
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| 001 | 9.920563 |
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| 003 | CaOODSP |
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| 005 | 20240826115144 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 220303t20232023onc o f000 0 eng d |
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| 020 | |a9780660478777 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|beng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aD2-411/2023E-PDF |
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| 245 | 00|aTesting recall of recruitment advertising : |b2022-2023 campaigns : methodological report : |csubmitted to: Department of National Defence. |
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| 264 | 1|aNepean, Ontario : |bNational Defence = Défense nationale, |c2023. |
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| 264 | 4|c©2023 |
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| 300 | |a1 online resource (15 pages, 30 unnumbered pages) + |eexecutive summary (4 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |a"Supplier Name: Narrative Research Inc." |
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| 500 | |a"POR Number: POR 009-22." |
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| 500 | |a"Contract Number: CW2230133." |
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| 500 | |a"March 1, 2023." |
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| 500 | |aIssued also in French under title: Évaluation du rappel de la publicité de recrutement : campagnes 2022-2023 : rapport de méthodologie. |
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| 520 | |a"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, the CAF’s 2022-2023 Awareness Campaigns continue to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, a paid education campaign and a Reserve campaign"--Executive summary, page 2. |
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| 546 | |aIncludes some text in French. |
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| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tÉvaluation du rappel de la publicité de recrutement : |w(CaOODSP)9.920565 |
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| 794 | |tTesting recall of recruitment advertising : |w(CaOODSP)9.932623 |
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| 795 | |tTesting recall of recruitment advertising : |w(CaOODSP)9.909182 |
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| 856 | 40|qPDF|s479 KB|uhttps://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-411-2023-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|sKB|uhttps://publications.gc.ca/collections/collection_2023/mdn-dnd/D2-411-2023-1-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/009-22-e/report.htm|zMethodological report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2023/009-22-e/summary/summary.htm|zExecutive summary |
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