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      <marc:subfield code="a">Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : </marc:subfield>
      <marc:subfield code="b">focus group and ACET methodological report / </marc:subfield>
      <marc:subfield code="c">prepared for the Financial Consumer Agency of Canada (FCAC).</marc:subfield>
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      <marc:subfield code="a">Ottawa ON : </marc:subfield>
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      <marc:subfield code="c">2023.</marc:subfield>
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      <marc:subfield code="c">©2023</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP.</marc:subfield>
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      <marc:subfield code="a">"Supplier: Leger Marketing Inc."</marc:subfield>
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      <marc:subfield code="a">"Contract number: CW2240026."</marc:subfield>
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      <marc:subfield code="a">"Delivery date: March 29, 2023."</marc:subfield>
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      <marc:subfield code="a">"Registration number: POR 045-22."</marc:subfield>
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      <marc:subfield code="a">Includes bibliographical references.</marc:subfield>
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      <marc:subfield code="a">Finance, Personal</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Financial literacy</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Government advertising</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Advertising campaigns</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
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      <marc:subfield code="a">Financial Consumer Agency of Canada, </marc:subfield>
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      <marc:subfield code="a">Léger Marketing, </marc:subfield>
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      <marc:subfield code="t">Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : </marc:subfield>
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      <marc:subfield code="t">Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.939337</marc:subfield>
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      <marc:subfield code="z">(methodological report)</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
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