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008230327t20232023onca    ob   f000 0 eng d
020 |a9780660481746 |q(methodological report)
020 |a9780660481708 |q(summary)
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
045 |ay2y2
0861 |aFC5-84/2023E-PDF
0861 |aFC5-83/2023E-PDF
24500|aPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |bfocus group and ACET methodological report / |cprepared for the Financial Consumer Agency of Canada (FCAC).
264 1|aOttawa ON : |bFinancial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, |c2023.
264 4|c©2023
300 |a1 online resource (76 pages) : |bcolour illustrations + |esummary (5 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP.
500 |a"Supplier: Leger Marketing Inc."
500 |a"Contract number: CW2240026."
500 |a"Delivery date: March 29, 2023."
500 |a"Registration number: POR 045-22."
504 |aIncludes bibliographical references.
650 0|aFinance, Personal|zCanada|xPublic opinion.
650 0|aFinancial literacy|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7102 |aFinancial Consumer Agency of Canada, |eissuing body.
7102 |aLéger Marketing, |econsultant.
77508|tEssai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : |w(CaOODSP)9.921289
794 |tPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |w(CaOODSP)9.939337
85640|qPDF|s3.05 MB|uhttps://publications.gc.ca/collections/collection_2023/acfc-fcac/FC5-84-2023-eng.pdf|z(methodological report)
85640|qPDF|s365 KB|uhttps://publications.gc.ca/collections/collection_2023/acfc-fcac/FC5-83-2023-eng.pdf|z(summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2023/045-22-e/POR045-22-Report.htm|z(methodological report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2023/045-22-e/summary/POR045-22-Summary.htm|z(summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2023/045-22-e/index.html|z(complete dataset)