The financial impacts of section 19.1 of the Income Tax Act (Bill C-58) and simultaneous substitution : an examination / by Arthur Donner, PhD.: Co22-492/1990E-PDF
"The main objective of this study is to provide an updated assessment of the financial impacts of Bill C-58 and of simultaneous substitution (or simulcasting) policies on Canadian television advertising revenues. Both measures were introduced to support the attainment of Canadian cultural objectives. Though quite different in design, these policies work together to encourage Canadian advertisers to use Canadian TV stations to reach viewing audiences in Canada"--Introduction, page 3.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.923160&sl=0
| Department/Agency | Canada. Department of Communications. Broadcasting Policy Division, issuing body. |
|---|---|
| Title | The financial impacts of section 19.1 of the Income Tax Act (Bill C-58) and simultaneous substitution : an examination / by Arthur Donner, PhD. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. "This study was commissioned by English Language Broadcasting Policy Division, Department of Communications." Includes bibliographical references (page 35). |
| Publishing information | Ottawa, Ontario : Department of Communications, [1990] ©1990 |
| Author / Contributor | Donner, Arthur W.,1937- author. |
| Description | 1 online resource (35 pages) |
| Catalogue number |
|
| Subject terms | Canada. Income Tax Act. Television advertising -- Canada. Television broadcasting policy -- Canada. Publicité télévisée -- Canada. Télévision -- Politique gouvernementale -- Canada. |