00000nam 2200000zi 4500 9.923236 CaOODSP 20240828083457 m o d f cr mn||||||||| 230526t20232023quc o f000 0 eng d 9780660489063 CaOODSP eng rda CaOODSP eng fre n-cn--- R62-583/2023E-PDF Parks Canada advertising campaign evaluation (ACET) 2023 : methodological report / prepared for Parks Canada. Gatineau, Québec : Parks Canada = Parcs Canada, 2023. ©2023 1 online resource (31 pages) + 1 executive summary (4 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "August 2023." Cover title. "Supplier name: Advanis Inc." "Contract number: CW2237374." "Registration number: POR 022-22." Issued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2023 : rapport méthodologique. "Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2023 including traditional television, digital and streaming television, social media platforms, search engine marketing and billboards. Each platform was in market at different times, but as a whole the campaign was in market between February 2023 and June 2023. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the recovery of Canada's tourism industry"--Executive summary, page 4. Text chiefly in English; includes some text in French. Parks Canada Public opinion. National parks and reserves Canada Public opinion. Historic sites Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Parks Canada, issuing body. Advanis (Firm), consultant. Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2023 : (CaOODSP)9.923237 Parks Canada advertising campaign evaluation (ACET) 2024 : (CaOODSP)9.940153 Parks Canada advertising campaign evaluation (ACET) : 2022 (CaOODSP)9.911623 PDF 1.01 MB https://publications.gc.ca/collections/collection_2023/pc/R62-583-2023-eng.pdf Methodological report PDF 826 KB https://publications.gc.ca/collections/collection_2023/pc/R62-583-2023-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/022-22-e/POR022-22-report.htm Methodological report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/022-22-e/summary/POR022-22-summary.htm Executive summary