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| 03116nam 2200529zi 4500 |
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| 001 | 9.923236 |
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| 003 | CaOODSP |
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| 005 | 20240828083457 |
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| 006 | m o d f |
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| 007 | cr mn||||||||| |
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| 008 | 230526t20232023quc o f000 0 eng d |
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| 020 | |a9780660489063 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aR62-583/2023E-PDF |
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| 245 | 00|aParks Canada advertising campaign evaluation (ACET) 2023 : |bmethodological report / |cprepared for Parks Canada. |
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| 264 | 1|aGatineau, Québec : |bParks Canada = Parcs Canada, |c2023. |
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| 264 | 4|c©2023 |
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| 300 | |a1 online resource (31 pages) + |b1 executive summary (4 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |a"August 2023." |
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| 500 | |aCover title. |
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| 500 | |a"Supplier name: Advanis Inc." |
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| 500 | |a"Contract number: CW2237374." |
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| 500 | |a"Registration number: POR 022-22." |
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| 500 | |aIssued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2023 : rapport méthodologique. |
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| 520 | |a"Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2023 including traditional television, digital and streaming television, social media platforms, search engine marketing and billboards. Each platform was in market at different times, but as a whole the campaign was in market between February 2023 and June 2023. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the recovery of Canada's tourism industry"--Executive summary, page 4. |
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| 546 | |aText chiefly in English; includes some text in French. |
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| 610 | 20|aParks Canada|xPublic opinion. |
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| 650 | 0|aNational parks and reserves|zCanada|xPublic opinion. |
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| 650 | 0|aHistoric sites|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 2 |aParks Canada, |eissuing body. |
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| 710 | 2 |aAdvanis (Firm), |econsultant. |
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| 775 | 08|tÉvaluation des campagnes publicitaires (OEPC) de Parcs Canada 2023 : |w(CaOODSP)9.923237 |
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| 794 | |tParks Canada advertising campaign evaluation (ACET) 2024 : |w(CaOODSP)9.940153 |
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| 795 | |tParks Canada advertising campaign evaluation (ACET) : |b2022|w9.911623 |
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| 856 | 40|qPDF|s1.01 MB|uhttps://publications.gc.ca/collections/collection_2023/pc/R62-583-2023-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|s826 KB|uhttps://publications.gc.ca/collections/collection_2023/pc/R62-583-2023-1-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/022-22-e/POR022-22-report.htm|zMethodological report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2023/022-22-e/summary/POR022-22-summary.htm|zExecutive summary |
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