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040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aIu4-425/2013E-PDF
24500|aAdvertising pre-test : |beffectiveness of creative executions on "Canadian wireless telecom policy" : final report / |cprepared by TNS Canada.
264 1|a[Ottawa] : |bIndustry Canada = Industrie Canada, |c[2013]
264 4|c©2013
300 |a1 online resource (45 pages) : |billustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aDigitized edition from print [by Innovation, Science and Economic Development Canada].
500 |a"POR Registration Number: POR 023-13."
500 |a"PWGSC Contract Number: U1400-131461/001-CY."
500 |a"TNS Study Number 200102222."
520 |a"To address the current issues surrounding telecommunications, the Government of Canada has decided to launch a series of informative advertising. This approach aims to communicate the position and policy of the Government with respect to telecommunications and to clarify the confusion or misrepresentation that may be present in the minds of Canadians. The main objective of the study was to evaluate the effectiveness of different creative executions – two proposed television concepts, and current radio (2) and print executions"--page 6.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aTelecommunication policy|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
650 6|aPublicité d'État|zCanada|xOpinion publique.
650 6|aTélécommunications|xPolitique gouvernementale|zCanada|xOpinion publique.
650 6|aOpinion publique|zCanada.
7101 |aCanada. |bIndustry Canada, |eissuing body.
7102 |aTNS Canada (Firm), |econsultant.
85640|qPDF|s2.14 MB|uhttps://publications.gc.ca/collections/collection_2023/isde-ised/iu4/Iu4-425-2013-eng.pdf