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      <marc:subfield code="a">"The Government of Canada is communicating its wireless telecommunications policy in a number of ways including informative advertising. The main objective of the study was to evaluate the effectiveness of a television creative execution prior to airing"--page 6.</marc:subfield>
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      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2023/isde-ised/iu4/Iu4-426-2013-eng.pdf</marc:subfield>
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