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040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aIu4-426/2013E-PDF
24500|aAssessment of the "wireless policy" TV advertising : |bfinal report / |cprepared by TNS Canada.
264 1|a[Ottawa] : |bIndustry Canada = Industrie Canada, |c2013.
264 4|c©2013
300 |a1 online resource (26 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aDigitized edition from print [by Innovation, Science and Economic Development Canada].
500 |a"POR Registration Number: POR 031-13."
500 |a"PWGSC Contract Number: U1400-131562/001-CY."
500 |a"TNS Study Number 200102244."
520 |a"The Government of Canada is communicating its wireless telecommunications policy in a number of ways including informative advertising. The main objective of the study was to evaluate the effectiveness of a television creative execution prior to airing"--page 6.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aWireless communication systems|xGovernment policy|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
650 6|aPublicité d'État|zCanada|xOpinion publique.
650 6|aTransmission sans fil|xPolitique gouvernementale|zCanada|xOpinion publique.
650 6|aOpinion publique|zCanada.
7101 |aCanada. |bIndustry Canada, |eissuing body.
7102 |aTNS Canada (Firm), |econsultant.
85640|qPDF|s972 KB|uhttps://publications.gc.ca/collections/collection_2023/isde-ised/iu4/Iu4-426-2013-eng.pdf