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    <marc:controlfield tag="008">230718e202303  pic     o    f000 0 eng d</marc:controlfield>
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      <marc:subfield code="a">V44-21/2023E-PDF</marc:subfield>
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      <marc:subfield code="a">Baseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : </marc:subfield>
      <marc:subfield code="b">methodological report / </marc:subfield>
      <marc:subfield code="c">prepared for Veterans Affairs Canada.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">Charlottetown, P.E.I. : </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada, </marc:subfield>
      <marc:subfield code="c">March 2023.</marc:subfield>
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      <marc:subfield code="a">1 online resource (24 pages) + </marc:subfield>
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      <marc:subfield code="a">text</marc:subfield>
      <marc:subfield code="b">txt</marc:subfield>
      <marc:subfield code="2">rdacontent</marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
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      <marc:subfield code="2">rdamedia</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Évaluation de la base de référence et post-campagne pour la campagne publicitaire sur la santé mentale 2022-2023 : rapport méthodologique.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">Publication files replaced with new ones at request of author department, 6 September 2023.</marc:subfield>
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      <marc:subfield code="a">"Supplier name: Ipsos Public Affairs."</marc:subfield>
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      <marc:subfield code="a">"Contract Number: CW2265609."</marc:subfield>
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      <marc:subfield code="a">"Registration number: POR 098‐22."</marc:subfield>
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      <marc:subfield code="a">"VAC is looking to assess the impact of its Mental Health Services for Veterans and their Families advertising campaign in raising awareness of the mental health services and supports available to them and how they can be accessed"--Executive summary, page 1.</marc:subfield>
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      <marc:subfield code="a">Veterans</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Government advertising</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Advertising campaigns</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Ipsos (Firm). </marc:subfield>
      <marc:subfield code="b">Public Affairs, </marc:subfield>
      <marc:subfield code="e">consultant.</marc:subfield>
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      <marc:subfield code="t">Évaluation de la base de référence et post-campagne pour la campagne publicitaire sur la santé mentale 2022-2023 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.925175</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="794" ind1=" " ind2=" ">
      <marc:subfield code="t">Public opinion research study : evaluation of the 2023-2024 mental health advertising campaign : </marc:subfield>
      <marc:subfield code="b">2024</marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.936090</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">611 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2023/acc-vac/V44-21-2023-eng.pdf</marc:subfield>
      <marc:subfield code="z">Methodological report</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">193 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2023/acc-vac/V44-21-2023-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">Executive summary</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2023/098-22-e/report.htm</marc:subfield>
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      <marc:subfield code="z">Executive summary</marc:subfield>
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