Inclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : final report.: Ci4-248/2023E-PDF
"The Inclusive Communities campaign first launched in 2020-21. This year’s advertising campaign aimed to encourage Canadians to engage with immigrants, understand their contributions to the Canadian economy and local communities and get involved in welcoming newcomers into their communities for everyone’s benefit ... By being inclusive, communities can help newcomers (immigrants and refugees) feel welcomed. Demonstrating the benefits of immigration at the local, community level, dispelling common myths about immigration and refugees, and promoting positive engagement between Canadians and newcomers is vital to ensuring that newcomers are welcomed, and communities are inclusive"--Executive summary, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.927026&sl=0
| Department/Agency |
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|---|---|
| Title | Inclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : final report. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Inclusive Communities advertising campaign evaluation tool (ACET) : |
| Format | Digital text |
| Electronic document |
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| Note(s) |
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| Publishing information |
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| Description | 1 online resource (23 pages) + executive summary (9 pages) |
| ISBN | 9780660678436 |
| Catalogue number |
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| Subject terms |
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