Inclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : final report.: Ci4-248/2023E-PDF
"The Inclusive Communities campaign first launched in 2020-21. This year’s advertising campaign aimed to encourage Canadians to engage with immigrants, understand their contributions to the Canadian economy and local communities and get involved in welcoming newcomers into their communities for everyone’s benefit ... By being inclusive, communities can help newcomers (immigrants and refugees) feel welcomed. Demonstrating the benefits of immigration at the local, community level, dispelling common myths about immigration and refugees, and promoting positive engagement between Canadians and newcomers is vital to ensuring that newcomers are welcomed, and communities are inclusive"--Executive summary, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.927026&sl=0
| Department/Agency | Canada. Immigration, Refugees and Citizenship Canada, issuing body. Léger Marketing, consultant. |
|---|---|
| Title | Inclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : final report. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Inclusive Communities advertising campaign evaluation tool (ACET) : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "Supplier Name: Leger Marketing Inc." "Contract Number: B8815-23-0100." "Registration Number: POR 026-22." "Delivery Date: 2023-03-29." Issued also in French under title: Évaluation des exécutions publicitaires de la campagne communautés inclusives & outil d’évaluation de campagnes publicitaires (OECP) : rapport final. |
| Publishing information | Ottawa ON : Immigration, Refugees and Citizenship Canada = Immigration, Réfugiés et Citoyenneté Canada, 2023. ©2023 |
| Description | 1 online resource (23 pages) + executive summary (9 pages) |
| ISBN | 9780660678436 |
| Catalogue number |
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| Subject terms | Immigrants -- Canada -- Public opinion. Refugees -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. Canada -- Emigration and immigration -- Public opinion. |
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