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008231124t20232023quca    o    f000 0 eng d
020 |a9780660690087
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aEm4-39/2024E-PDF
24500|aUpgrading Your Skills advertising campaign creative testing : |bfinal report / |cprepared for Employment and Social Development Canada.
264 1|a[Gatineau, Québec] : |bEmployment and Social Development Canada = Emploi et développement social Canada, |c2023.
264 4|c©2023
300 |a1 online resource (32, 10, 4, 6 pages) : |billustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |a"November 2023."
500 |a"Supplier Name: Narrative Research."
500 |a"POR Number: POR 033-23."
500 |a"Contract Number: CW2326284."
500 |aIssued also in French under title: Test de concepts créatifs pour la campagne publicitaire Développe tes compétences : rapport final.
520 |a"Employment and Social Development Canada (ESDC) is in the process of finalizing and evaluating the Upgrade Your Skills campaign over the course of the 2023-2024 and 2024-2025 fiscal years. As part of the campaign development, ESDC was required to test creative concepts and evaluate the campaign effectiveness, through the use of a multi-phased research approach that includes both qualitative methodologies and quantitative. This requirement applies to Government of Canada advertising campaigns with a media buy of over $1 million"--Background and Research Methodology, page 1.
650 0|aJob hunting|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bEmployment and Social Development Canada, |eissuing body.
7102 |aNarrative Research, |eissuing body.
77508|tTest de concepts créatifs pour la campagne publicitaire Développe tes compétences : |w(CaOODSP)9.930808
85640|qPDF|s2.04 MB|uhttps://publications.gc.ca/collections/collection_2025/edsc-esdc/Em4-39-2024-eng.pdf
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/033-23-e/033-23-report-creative-testing.htm