00000nam 2200000zi 4500 9.931059 CaOODSP 20240318153420 m o d f cr cn||||||||| 231130s2018 oncdo o f000 0 eng d CaOODSP eng rda CaOODSP n-cn--- n-us--- Iu86-64/1-2017E-PDF Canada culinary positioning research - US travellers. [Ottawa] : Destination Canada, [2018] 1 online resource (18 unnumbered pages) : graphs, photographs text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in French under title: Étude de positionnement de la cuisine canadienne - voyageurs américains. "Across all of Destination Canada's international markets, culinary activities such as "trying local food and drink" is one of the top leisure travel activities that travellers choose to do when visiting. Destination Canada was interested in the role that culinary experiences and products have in how travellers choose a destination, so we conducted an in-depth analysis of over 22,000 respondents across 12 countries. We found that culinary experiences were important in determining destination choice in many markets, but that Canada had mixed performance when using culinary experiences or products to inspire international tourists. For US travellers, culinary experiences and products are not a key driver of long-haul travel in general, but they are a key driver of travel to Canada. This presents an opportunity for Canada to better understand what is resonating well in the US market with its current culinary offerings, and how it could be positioned in order to entice more travellers to come to Canada, including those who are interested in culinary tourism but may not currently be considering Canada as a culinary destination » -- Background and objectives, page [3]. Travelers Food United States Attitudes. Food habits Canada Public opinion. Food tourism Canada Research. Destination Canada, issuing body. Étude de positionnement de la cuisine canadienne - voyageurs américains. (CaOODSP)9.935593 PDF 4.95 MB https://publications.gc.ca/collections/collection_2024/dc/Iu86-64-1-2017-eng.pdf