EQ profiles.: Iu86-68/2015E-PDF

"This document introduces the Explorer Quotient (EQ), the Canadian Tourism Commission (CTC's) proprietary market segmentation research specifically created to align Canada's tourism industry with collective product development and marketing know-how. Working together, our aim is to use this sophisticated tool to attract international visitors to Canada"--Page 2.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.931093&sl=0

Publication information
Department/Agency Canadian Tourism Commission, issuing body.
Title EQ profiles.
Variant title Explorer Quotient profiles
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Cover title.
Issued also in French under title: Profils du QE.
Publishing information [Ottawa] : Canadian Tourism Commission, [2015]
Description 1 online resource (94 pages) : illustrations, graphs, photographs
Catalogue number
  • Iu86-68/2015E-PDF
Subject terms Tourism -- Canada -- Marketing.
Travelers -- Canada -- Attitudes.
Social values -- Canada.
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