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| 02285cam 2200349zi 4500 |
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| 001 | 9.932628 |
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| 003 | CaOODSP |
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| 005 | 20240416144012 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240117t20122012bcco o f000 0 eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn-nk |
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| 086 | 1 |aIu87-1/1-2012E-PDF |
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| 245 | 00|aNew Brunswick Department of Tourism, Heritage and Culture : |bshaping culture, increasing focus and finding success. |
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| 264 | 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2012] |
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| 264 | 4|c©2012 |
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| 300 | |a1 online resource (13 pages) : |bphotographs. |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 490 | 1 |aEQ up close: case study series |
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| 500 | |aCover title. |
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| 500 | |aIssued also in French under title: Pleins feux sur le Quotient explorateur : études de cas Donner forme à une culture et canaliser les efforts à la recherche du succès Ministère du Tourisme, du Patrimoine et de la Culture du Nouveau-Brunswick. |
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| 520 | |a"In the summer of 2010, Tourism New Brunswick (TNB), a division of the Department of Tourism, Heritage and Culture, became one of the first to license the Explorer Quotient® (“EQ®”) from the Canadian Tourism Commission (CTC). TNB’s goal was to increase net new visitors to the province. Having used primarily ad hoc research in the past, it was time to evaluate segmentation tools to gain better insights into travellers. Specifically, the organization sought a tool that could link with additional research sources to keep segments up to date and to track progress year-over-year"--Case summary, page 2. |
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| 650 | 0|aTourism|zNew Brunswick|xMarketing|vCase studies. |
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| 650 | 0|aMarketing research|zNew Brunswick|vCase studies. |
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| 655 | 7|aCase studies|2lcgft |
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| 710 | 2 |aCanadian Tourism Commission, |eissuing body. |
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| 775 | 08|tDonner forme à une culture et canaliser les efforts à la recherche du succès Ministère du Tourisme, du Patrimoine et de la Culture du Nouveau-Brunswick.|w(CaOODSP)9.932639 |
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| 830 | #0|aEQ up close: case study series.|w(CaOODSP)9.932590 |
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| 856 | 40|qPDF|s1.19 MB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-1-2012-eng.pdf |
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