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040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aV44-21/2024E-PDF
24500|aPublic opinion research study : evaluation of the 2023-2024 mental health advertising campaign : |bfinal report / |cprepared for Veterans Affairs Canada.
24610|aEvaluation of the 2023-2024 mental health advertising campaign
264 1|aCharlottetown, Prince Edward Island : |bVeterans Affairs Canada, |cMarch 26, 2024.
264 4|c©2024
300 |a1 online resource (31 pages) + |eexecutive summary (6 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aCover page.
500 |aIssued also in French under title: Étude sur l’opinion publique : évaluation de la campagne publicitaire sur la santé mentale 2023-2024 : rapport.
500 |a"Supplier: Leger Marketing Inc."
500 |a"Contract Number: CW2336209."
500 |a"Registration number: POR 076-23."
520 |a"The main research objective was to evaluate the 2023-2024 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada’s (GC) Advertising Campaign Evaluation Tool (ACET)--Purpose and objectives, page 5.
650 0|aVeterans|xMental health services|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bVeterans Affairs Canada, |eissuing body.
7102 |aLéger Marketing, |econsultant.
77508|tÉtude sur l’opinion publique : évaluation de la campagne publicitaire sur la santé mentale 2023-2024 : |w(CaOODSP)9.936091
795 |tBaseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : |b2023|w9.925174
85640|qPDF|s884 KB|uhttps://publications.gc.ca/collections/collection_2024/acc-vac/V44-21-2024-eng.pdf|zFinal report
85640|qPDF|s216 KB|uhttps://publications.gc.ca/collections/collection_2024/acc-vac/V44-21-2024-1-eng.pdf|zExecutive summary
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2024/076-23-e/POR076-23-report.htm|zFinal report
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/veterans_affairs_canada/2024/076-23-e/summary/POR076-23-summary.htm|zExecutive summary