Climate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : qualitative and methodology report / prepared for Environment and Climate Change...: En4-682/2024E-PDF
"The main objective of this research was to determine which advertising materials would best engage the campaign target audiences and be most effective in its call to action. More specifically, the research was intended to assist ECCC in making a final creative concept selection for production"--Context, page [10].
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936097&sl=0
| Department/Agency |
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|---|---|
| Title | Climate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : qualitative and methodology report / prepared for Environment and Climate Change Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document |
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| Note(s) |
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| Publishing information |
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| Description | 1 online resource (99 unnumbered pages) : illustrations, photographs + executive summary (9 unnumbered pages) |
| ISBN | 9780660710525 |
| Catalogue number |
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| Departmental catalogue number | EC24100 |
| Subject terms |
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