Climate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : qualitative and methodology report / prepared for Environment and Climate Change...: En4-682/2024E-PDF
"The main objective of this research was to determine which advertising materials would best engage the campaign target audiences and be most effective in its call to action. More specifically, the research was intended to assist ECCC in making a final creative concept selection for production"--Context, page [10].
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936097&sl=0
| Department/Agency | Narrative Research, consultant. Canada. Environment and Climate Change Canada, issuing body. |
|---|---|
| Title | Climate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : qualitative and methodology report / prepared for Environment and Climate Change Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "Supplier: Narrative Research Inc." "Contract number: CW2323535." "Delivery date: March 28, 2024." "Registration number: POR 026-23." Issued also in French under title: Recherche sur l’opinion publique en matière de campagne de sensibilisation à l’action climatique – test du concept et outil d’évaluation des campagnes publicitaires : rapport qualitatif et méthodologique. |
| Publishing information | Gatineau, Quebec : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2024. ©2024 |
| Description | 1 online resource (99 unnumbered pages) : illustrations, photographs + executive summary (9 unnumbered pages) |
| ISBN | 9780660710525 |
| Catalogue number |
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| Departmental catalogue number | EC24100 |
| Subject terms | Climatic changes -- Canada -- Public opinion. Climate change mitigation -- Canada -- Public opinion. Public opinion -- Canada. |
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