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| 02041cam 2200361zi 4500 |
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| 001 | 9.936929 |
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| 003 | CaOODSP |
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| 005 | 20240417093906 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240417t20182012bcco o f000 0 eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn-yk |
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| 086 | 1 |aIu87-1/2-2012E-PDF |
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| 245 | 00|aTourism Yukon : |busing EQ to drive department-wide, research-based decision making. |
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| 246 | 10|aUsing EQ to drive department-wide, research-based decision making |
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| 264 | 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2018] |
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| 264 | 4|c©2012 |
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| 300 | |a1 online resource (11 pages) : |bphotographs. |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 490 | 1 |aEQ up close: case study series |
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| 500 | |aCover title. |
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| 500 | |aIssued also in French under title: Tourism Yukon : utiliser le Quotient explorateur pour favoriser la prise de décisions fondées sur la recherche à l'échelle d'un ministère. |
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| 520 | |a"Tourism Yukon is in the start up phase with EQ. They have done some initial work with consumer campaigns conducted in Australia, and in assessing potential within Canadian markets; however their primary focus thus far has been on increasing understanding of EQ and its applications among internal stakeholders. The initial exercise has been to integrate EQ with their other research and to test a few campaigns to establish a foundation for business decisions relating to the full spectrum of the department's activities"--Case summary, page 2. |
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| 650 | 0|aTourism|zYukon|xMarketing|vCase studies. |
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| 650 | 0|aMarketing research|zYukon|vCase studies. |
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| 655 | 7|aCase studies|2lcgft |
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| 710 | 2 |aCanadian Tourism Commission, |eissuing body. |
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| 775 | 08|tTourism Yukon : |w(CaOODSP)9.936936 |
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| 830 | #0|aEQ up close: case study series.|w(CaOODSP)9.932590 |
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| 856 | 40|qPDF|s745 KB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-2-2012-eng.pdf |
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